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Competitive Pricing Strategy

The focus of this course is to provide advanced insight into how a brand should think through pricing at a highly competitive level. The course will walk through how a brand should consider pricing in a saturated market, volume discounts in a way that is compelling to the retail trade, and competitive pricing analysis against products in your category and price tier, like value, premium, and super-premium.

Learning Outcomes:
1. Construct pricing tiers, including volume discounts that properly incentivize the distribution and retail trade
2. Propose pricing that would fall into the price-tier fitting for the brand while staying competitive enough to enable volume growth
3. Integrate learnings of retail focus brands from the session into your business model

Michelle Street Beaudette
Client Development Manager
MHW, Ltd.

Tim Houston
Chief Operating Officer
Fishbowl Spirits, LLC