Learning
Outcomes:
1.
Identify the key control states, as
well as the benefits and pitfalls of entering them
2.
Formulate which control states, if
any, would be ideal for your brand to enter based on market size, opportunity,
and pricing
3.
Select how you would enter a
particular control state and the listing or special order process, including
using of brokers when applicable
Presenter:
Tom Yaggi
State Manager II - OH
Beam Suntory