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Advanced Sales Analytics

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Following up on the Introduction to Sales Analytics course, this course will help sales leaders integrate data for more effective decision-making on sales strategy. Participants will also learn what to look for when selecting a sales analytics software and how that software can provide the tools to run an analytics driven sales team.

Learning Objectives:

  1. Learn to harness your data to determine your sales strategy
  2. Understand the complete view of the metrics that sales operations needs to support better forecasting, planning, and real-time decision-making
  3. Improve your team performance sales force management


  • Doug Hoogervorst

    Doug Hoogervorst is the Chief Innovation Officer at Andavi Solutions, driving exciting and insightful uses of data from supplier to consumer through Andavi’s product suite.

    Doug began working in business intelligence at age 13, analyzing data for his dad’s manufacturing company through multiple dimensions like distributor, product, date, and more. With an MBA from Wake Forest University, Doug started in software at Ross Systems, an international ERP provider in Atlanta, building out the company’s first Enterprise Performance Management system. In 2005, he started Business Impact, which focused on business intelligence and data. In 2018 he found Tradeparency, a trade promotions platform for beverage alcohol.

    When not working, you’ll likely find him running, hiking, or on the go, trying to experience this great world.

November 17, 2022
Thu 1:00 PM EST

Duration 1H 0M

This live web event has ended.