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Tasting Rooms in a Post-Covid Landscape

Tasting rooms have suffered immensely as a result of the COVID-19 pandemic. From significant losses in sales to job losses, distilleries with tasting rooms have a lot of work ahead of them to gain from the losses they have endured. In addition to that, distilleries have to navigate safety and health recommendations from the local, state and federal level. Panelists will discuss how they have coped with re-opening their tasting rooms while giving attendees advice on how to successfully run a tasting room post Covid.

Learning Outcomes:
Hear examples of tasting rooms that have successfully reponed and how they instituted health and safety protocols
Understand the importance that an effective communications strategy plays in reopening your tasting room
Gain valuable insights on managing staff during this time

Alex Castle
Master Distiller and Senior Vice President
Old Dominick Distillery

Dana Huber
Vice President, Distribution and Public Relations
Huber’s Orchard, Winery, & Vineyards and the Starlight Distillery