Public Relations is an essential tool for any spirit brand to tell its story, especially to celebrate their people, products, place and processes. It enables brands to differentiate themselves in the marketplace and manage their image through strategic communication. The reality is that not every brand has the resources to retain a PR agency. In this seminar, spirits and bar PR expert, Hanna Lee of the award-winning Hanna Lee Communications, and Michael Anstendig, a working journalist and author, will demystify the process of do-it-yourself PR. The dynamic duo will unlock the secrets of formulating compelling stories that engage the media and drive positive coverage. They will share the top 50 journalists that spirits professionals should get to know for potential media coverage. So join us at this seminar and start earning the media spotlight for you and your brand that you deserve.

Presenters:

Hanna Lee
President & Founder
Hanna Lee Communications

Michael Anstendig
Editor in Chief & Media Trainer
Hanna Lee Communications