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Entering a New Market

While entering new markets may sound exciting, there are many factors that need to be considered prior to making those decisions. There are also multiple resources available to help support that healthy growth through expansion.  This course covers the requirements and impacts of entering new domestic and international markets and recommends resources to help in the decision-making process.

Learning Outcomes:
1. Understand the various areas of concern around entering a new market
2. Gain knowledge around the various control states, regulations, entry process issues, and stocking laws and requirements when it comes to the domestic market
3. Gain knowledge around various laws, taxations, shipping, paperwork, partners, homologation (labels and data content), and marketing materials when it comes to international markets
4. Consider advantages and timing of agents, distribution partnerships, and direct sales forces in the various markets

Paul Criscuolo
Chief Commercial Officer
Broken Shed Vodka

Charles Irvin
VP of R&D/Compliance - General Counsel
BuzzBallz/Southern Champion

Sarah Sisisky
Director, Client Development
Park Street