1. Gain insights into some of the current impactful industry market trends
2. Understand TTB’s standards of identity, statements of age, and flavorings rules, as well as what to look out for when filing for a COLA or formula with the TTB for a product that might not fit into a current class or type
3. Determine how to work with the TTB to troubleshoot any issues around your new innovations and how to push categories or innovations further, such as through industry petitions and rulemakings.
4. Learn from the personal experiences of experts regarding charting and activating innovative products in the marketplace