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Matt
Healy is currently the Global Export Sales Manager for Boann Distillery &
the Whistler Irish Whiskey, but over the last eight years, Matt has a proven
track record for spreading the good word of Irish whiskey across the world.
Matt has been working in the Irish whiskey industry for some of the largest
producers, both domestically and abroad.
Matt is also an award winning Irish whiskey writer, promoting the whole
category of Irish whiskey on his multimedia platform, Potstilled.com. He
combines his technical know-how with his communication skills to give consumers
greater understanding of the industry and an in-depth look at whiskey
production. He delivers these in digestible formats, for new comers and
seasoned whiskey professionals alike.
This year, Matt co-authored the Edinburgh Whisky Academy's "Certificate in
Irish whiskey", which gives participants a jargon free, in-depth look into
all of the modern production practices of pot and grain distilleries from
kernel to cork. This in-depth certificate course has been adopted as a new hire
training manual for a number of Irish whiskey distilleries and international
distribution companies.
Matt is a young, yet experienced professional who is passionate about bringing
the amazing world of Irish whiskey to the world.
Jedi Master
in the liquor business with over 40 years of experience in global marketing, sales
and production/innovation. Senior Executive level management for three of the
top selling whisky brands in the world...Jack Daniel's, Canadian Club and Jim
Beam, as well as new product development on some of the most successful
innovations in the industry over the last 20 years...Small Batch Bourbon, the
Appletini, and RumChata….as well as some of the not so successful intros.....which
will remain nameless. Discovered over
time that the best learnings many times come through failures. RumChata brand sold to E&J Gallo wine
company in April 2021.
Currently
owns and operates, with his son Nick (distiller and blender), the Dancing Goat
Distillery in Cambridge, WI. A craft
distillery established in 2015 with featured brands, Limousin Rye whiskey and
Deaths Door gin.
Monica
Gray has over nine years of experience working within the spirits industry.
Her passion for country music brought her to begin work for Blue Chair Bay Rum,
and she has risen from campaign manager to the SVP of Marketing. During her tenure, she has
helped grow Blue Chair Bay Rum and Creams into one of the fastest-growing
premium brands in the country. Her creative and out-of-the-box thinking has
propelled Blue Chair Bay Rum into a model for others to strive for as she
continues to drive visibility to new and existing consumers.
Distiller
Cascade Hollow Distilling Co.
Chrissy Beaudette Tinelli is the Director of
Client Development at MHW. She joined MHW shortly after graduating from
Villanova in 2012 and has learned the industry from the ground up in various
sales, marketing, and operational positions within the company. In her current
hybrid role, she manages a team that handles client retention as well as new
client development. She is also responsible for MHW’s robust trade show
program which includes over 30 annual events and speaking engagements around
the globe. Chrissy became passionate
about craft brand development in the U.S. while working on a 2013 program that
launched twelve independent Mezcal brands into the New York market in
partnership with ProMexico and the state of Oaxaca. She has continued her
pursuit of assisting new brands enter the market by offering route-to-market
education in conjunction with various trade associations. A whisk(e)y lover
herself, Chrissy recently completed a General Distillation course from the
Institute of Brewing & Distilling (IBD) in the UK. When she’s not globe
trotting on behalf of MHW, she can be found watching college basketball or
searching for New York’s most delicious burger.