Learning
Outcomes:
1. Understand the
core three-tier system and its post-Prohibition history
2. Gain familiarity with the relationship between
all three tiers (supplier/importer, distributor, retailer, and end consumer),
including nuances of franchise laws and contracts
3.
Recognize strategies
for the ever-evolving three-tier system as it begins to embrace newer concepts, like e-commerce and controlled or private label
Presenter:
John Beaudette
Founder & President
MHW, Ltd