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In today's digital age, the reputation of any business can be made or broken in an instant. For the distilled spirits industry, this is especially true. A negative comment or review on social media can quickly spread and damage a company's reputation. Therefore, it is essential for distilled spirits professionals to understand the concept of reputational risk and learn how to mitigate it effectively. This one-hour webinar will provide an in-depth understanding of reputational risk and how it affects the distilled spirits industry. Participants will learn about the importance of building and maintaining a positive reputation, especially in the age of social media. We will cover various scenarios that can lead to reputational risk, such as product recalls, negative reviews, and public health concerns, and discuss strategies to mitigate these risks.