Knowledge of the basics of compliance with federal and state alcohol laws and regulations is necessary in any business endeavor. This course provides a well-rounded, high-level understanding of sales and marketing compliance for beverage alcohol. It also reviews compliance obligations related to conducting events and licensing requirements.

Learning Outcomes: 

1. Receive an overview of categories – and why it is important to determine where your product falls
2. Practical takeaways and considerations to Trade Practice and understanding restricted activities, general prohibitions, allowable activities. 
3. Understand Ecommerce and social age considerations
4. Comprehend marketing regulations, FTC and self-regulated guidelines