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Paving the Last Mile to Purchase with POS

92% of wine and spirits sales flow through local accounts. Delivering an exceptional brand experience at this critical stage of the path to purchase is challenging when competing for shelf and floor space. In this course, BrandMuscle will reveal the latest trends in POS formats and share best practices for scaling your POS more efficiently, effectively, and sustainably.

Learning Objectives:
1. The marketing tactics accounts utilize most and how suppliers and distributors can best support them
2. The latest trends in POS formats and designs
3. Best practices for leveraging technology to scale POS while eliminating waste

Robert R. Olivares, PhD
SVP of Vertical Growth - Beverage Alcohol

Gary Ortmann
EVP of Operations

Brian Thomas
SVP of Strategic Sourcing