Choosing, Developing, and Protecting Your Brand Name

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Description

This presentation is for business owners and brand managers in the wine and spirits industry, who have a valuable brand name to protect and develop. The industry has seen a wave of entrepreneur craft distillers and beer brewers seeking to establish new brands and develop name recognition in markets that have been dominated by large companies. Carefully choosing your company's brand and building your marketing around a good product and its name will be the key to success for these newcomers. Established companies with a strong trademark have a house brand to protect and may also want to penetrate new markets with sister labels and develop pricing strategies in tandem with their branding. We will also discuss how licensing adds value to trademarks, and how investors measure that value. Trademark owners will learn how to select strong brand names, how to register and maintain a trademark registration, and how to protect trademarks from infringement and unfair competition.

Contributors

Daniel Marotta

Daniel C. Marotta, Esq. is a real estate attorney and litigation attorney with extensive experience in wills, trusts, estates and complex commercial cases. He is a partner in the law firm Gabor & Marotta LLC, a commercial litigation, real estate, trademark, tax and estate litigation firm. He is an alumnus of Fordham Law School, Class of '92, and earned his B.A. in Economics and English from Manhattan College in Riverdale, NY. He is counsel to the Public Administrator of Richmond County, Past-President of the Network of Bar Leaders, and Past President of the Richmond County Bar Association.

Thank you

Description

Contributors

Daniel Marotta