This
course provides best practices for internal and external sustainable-focused
communications to advance mission and commercial opportunities. Students will
learn how effective communication can build reputational value and avoid
greenwashing. Topics include sustainability in building a brand, strategies for
effective communication, measuring impact, and regulatory oversight related to
greenwashing.
Learning Objectives
1.Understand the relationship between
sustainability practices and brand reputation.
2.Learn the reputational value of communicating
about sustainability business practices to advance mission and commercial
opportunity.