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A properly managed
intellectual property portfolio can help a company to protect its core business
and research and development activities, boost market competitiveness, and add
great value to a company’s bottom line by creating intangible assets that can be
licensed and sold. This course gives
participants an overview of the different types of intellectual property, best
practices for securing and maintaining intellectual property protection in the
alcohol industry, and industry-specific strategies for protecting against
counterfeiters and infringers in the global market.
2. Gain an understanding of pitfalls to avoid when attempting to protect alcohol-related intellectual property, and strategies for establishing an intellectual property portfolio that strengthens a company’s market position; and
3. Evaluate options for policing intellectual property rights at home and abroad, and identify strategies for defending against infringers and counterfeiters.