Do-It-Yourself PR for Spirits Brands

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Description

Public Relations is an essential tool for any spirit brand to tell its story, especially to celebrate their people, products, place and processes. It enables brands to differentiate themselves in the marketplace and manage their image through strategic communication. The reality is that not every brand has the resources to retain a PR agency. In this seminar, spirits and bar PR expert, Hanna Lee of the award-winning Hanna Lee Communications, and Michael Anstendig, a working journalist and author, will demystify the process of do-it-yourself PR. The dynamic duo will unlock the secrets of formulating compelling stories that engage the media and drive positive coverage. They will share the top 50 journalists that spirits professionals should get to know for potential media coverage. So join us at this seminar and start earning the media spotlight for you and your brand that you deserve.

Contributors

Hanna Lee

Hanna Lee is President and Founder of Hanna Lee Communications (HLC), an award-winning public relations agency specializing in hospitality & travel, including bars, restaurants, spirits, hotels, wine and travel destinations. Hanna's philosophy is to only represent clients she believes in and to work with those who have the ambition of changing the world. She is also the Chief Creative Officer of the agency’s first book, “The Japanese Art of the Cocktail,” co-authored by Michael Anstendig and Katana Kitten’s Masahiro Urushido. The book won a Spirited Award at Tales of the Cocktail, was nominated for both a James Beard Media Award and an IACP Award and was named among the Best Books of 2021 (Cookbooks) by Barnes & Noble and an Amazon Editors’ Pick.
Michael Anstendig

Michael Anstendig is Editor in Chief and Media Trainer at Hanna Lee Communications. He is also a journalist who has covered the hospitality industry for media outlets such as the New York Times and Time Out New York, and reviewed more than 200 restaurants for New York Magazine’s website. Michael is co-author of the Spirited Award-winning book, “The Japanese Art of the Cocktail,” with Katana Kitten’s Masahiro Urushido. The book was nominated for both a James Beard Media Award and an IACP Award and was named among the Best Books of 2021 (Cookbooks) by Barnes & Noble and an Amazon Editors’ Pick. Michael taught PR writing at New York University’s School of Continuing & Professional Studies for more than a decade. He earned a B.A. from the University of Pennsylvania, where he focused on writing, literature and comparative religion, and attended Cardozo School of Law.