This 6-part
educational series will provide an introduction to the basics of the distilled spirits
industry for new employees.
This series aims
to help you:
- Understand the three-tier system and why the tiers were created
- Be able to determine how the three-tier system affects your product
- Understand the primary distilled spirits issues handled at the state level and how to find state regulatory and policy guidance
- Learn the main concepts of “trade practice” restrictions and “tied house” laws
- Receive a well-rounded, high-level understand of sales and marketing compliance for beverage alcohol
- Learn about the DISCUS Code of Responsible Practices for Beverage Alcohol Advertising and Marketing and explore its practical applications