Learn how to beef up your marketing calendar, so you have the amount of media exposure your brand desires.

Trademark owners will learn how to select strong brand names, how to register and maintain a trademark registration, and how to protect trademarks from infringement...

In this webinar, industry representatives from the United Kingdom, Canada, and U.S. will share what obstacles to address or avoid when exploring export opportunities.

This course covers responsible social media guidelines to empower employees to engage with advocacy efforts, participate in marketing and communications, and share the...

Every organization must consider how to activate change FASTER and traditional change management can only go so far. In today’s world, the way to make change is to...

This course details environmental safety considerations, what emissions requirements exist for distilleries at the federal and state levels, what distilleries must do...

This webinar will explore and outline the Pressure and Vacuum Relief in Pot Still Distillation guidance document that is intended to inform distillery owners and...

Prior to the outbreak of the global pandemic customers were already pushing for the “Amazonation” of alcohol. With the advance of COVID-19 the trend toward receiving...

Following up on the Introduction course, this course will provide a deep dive into how to best use sales analytics to improve decision making and describe what to look...

The course will use “business friendly” terminology that will allow you to gain a better understanding of what you need to be aware of and have in your facility to...

This course discusses setting realistic goals through metrics, gross revenue expectations, spending commitments, and elements of a marketing plan. It includes...

This Elective Course will detail the requirements necessary to legally import and export distilled spirits, enable participants to evaluate and understand these...

This course provides a common sense approach to COGS and will assist you in identifying all cost elements, including those often forgotten, to build out a robust and...

This course is appropriate for a wide variety of audiences who want to learn more about how to promote responsible consumption for those who choose to drink.

In this course, BrandMuscle will reveal the latest trends in POS formats and share best practices for scaling your POS more efficiently, effectively, and sustainably.

This course outlines key aspects of any good distribution agreement, highlights pitfalls to avoid, and lays the foundation for an understanding of those areas where...

This course will examine some of the unique operations and expanded services offered by DSPs.

This course details some of the core product innovation trends, such as barrel finishings and hard seltzers. You'll learn how to navigate current regulatory issues...

This course will introduce you to the stage gate product development process used by a majority of the consumer products companies to develop new products for...

This course presents core management concepts, vocabulary, and philosophy, sharing the benefits of data-driven education that encourages innovation.

This course identifies the foundational elements of a brand and explains how a brand is formed in the minds of various audiences and customers.

The course will walk through how a brand should consider pricing in a saturated market, the use of volume discounts in retail trade, and tiered pricing.

This course outlines various options for exit strategies and shares guidance around developing such strategies.

This course will show participants the importance of personalizing relationships with your customers and clients to gain long lasting, reliable partners.

This course covers the various point-of-sale (POS) options and how those options support a distillery's operations and growth.

This course covers the potentials risks in a DSP supply chain and avenues to mitigate those risks.

This course provides the deep background needed to proficiently choose the right accounting software and ERP package to fit your business needs.

This course covers common product recall risks and demonstrates how to develop a product recall plan and establish recall procedures.

This course is designed to discuss different partnership models, help you determine whether an endorsement may be right for your brand, and give you the tools to set...

This course details the key control states based on consumption and how to get your brand listed in a control state, and specific pricing requirements.

This course covers point-of-sale options regarding marketing, the impact of tactical programming, tactical marketing calendars, and back-office items.

This course discusses off-normal ethanol spills and the associated risk at various points in the production process.

This course provides general awareness around common environmental programs that may apply to distillery operations.

This course provides a detailed overview of the electrical risks associated with distilled spirits plants and tips on how to best safeguard your operations.

This course covers the FDA’s food safety requirements, various risk factors distillers might encounter related to food safety, and food safety best practices.

This course will provide an overview on why this is such an important area of focus and review the various things that must be taken into account when advertising in...

This course provides a well-rounded, high-level understanding of sales and marketing compliance for beverage alcohol.

This course covers the requirements and impacts of entering new domestic and international markets and recommends resources to help in the decision-making process.

Retail operations go beyond just tasting rooms. They include public tours, merchandise sales, and food-service vendors. This course provides examples of common retail...

This course provides an introduction to the vast array of business insurance requirements related to the operation of a distillery in the United States.

In this course, participants will learn the basics of sales analytics and how they can leverage their data to make more impactful decisions.

This course focuses on specific case studies of different-sized brands with varying market goals.

This course provides an introduction to the policies and procedures necessary to operate a business. It includes resources to assist in ensuring policies and...

Capital expenditures, depreciation, and amortization are fundamental forecast assumptions in the financial modeling and valuation processes. This course will cover how...

Panelists will discuss how they have coped with re-opening their tasting rooms while giving attendees advice on how to successfully run a tasting room post Covid.

This Foundational Course details the entirety of FDA’s beverage alcohol jurisdiction and how they regulate everything from your distillery’s general sanitation...

This Elective Course will share TTB best practices based on the longstanding spirits industry expertise of our panelists and help participants to prevent horror...

This course outlines the primary issues handled at the state level, factors to be aware of, and how to leverage these state regulatory landscapes to your advantage.

This course covers the key attributes of an integrated corporate culture and models for assessing and shaping your own organizational culture.

This course covers how to motivate your second-tier partner to perform to your expectations and ways to work toward brand-building results.

This course will teach you the 5 practices every leader should know and how leaders mobilize others to get extraordinary things done.

This course will cover what it takes to build influence and create lasting relationships.

This course will explore how and why diversity consciousness is important, key challenges and solutions to create successful diversity strategy and planning, success...

This course will also explore quantity discount and channel pricing programs and share couponing and sweepstakes best practices from industry members.

This course discusses the crucial elements of those relationships, from the beginning to the end of the employee/employer relationship.

This course gives participants an overview of the different types of intellectual property, best practices for securing and maintaining intellectual property...

In part 2 of this course, Amy Trautman of EHS Support will provide an overview of the reporting requirements for facilities that store, manufacture, process, and/or...

This course details TTB regulations pertaining to labels and formulas; how to file for these items; advanced considerations regarding class or type, brand name, and...

This course covers the basic human resource requirements every employer is required to execute.

This course provides a complete picture of the spirits regulatory framework and the various bodies of laws, regulations, and policies that they must comply with to...

In part 1 of this 2 part course, Amy Trautman of EHS Support will provide an overview of the reporting requirements for facilities that store, manufacture, process,...

The tasks of financial management, budgeting, and forecasting are crucial to any spirits organization, and this course is for those handling these critical...

This course identifies the elements of an ESG program and covers how to develop an effective program for your organization.

This Elective Course will detail common Control State requirements and explore how participants can best navigate them to grow and push their brands forward.

This course covers the regulations that describe the methods that distillers must use to protect their employees from hazards.

This course will help you gain an understanding of how consumers want to interact with a product, consumer loyalty, and their ideal shopping experience.

This course is designed to help find the route to market that best suits your brand. Learn the pros and cons of working with the largest distributors vs. smaller...

This program will help you identify problematic conduct and strengthen compliance and prevention.

During this program we will discuss how government agencies are driving civil antitrust.

This course details TTB permit types, what you need before you file, how to obtain a basic permit, and expert insights on information you need to know to successfully...

This course reviews some of the best-applied leadership styles and characteristics while stressing the need to keep sight of the desired outcome with the use of...

This course will provide a history of the Code as a model for self-regulation and relay why self-regulation is so important for our industry and our ability to...

This course will teach the basics of a BMS, how to choose the right one for your company, and what you can gain from such software.

In the past ten years, the workforce has changed dramatically. More than ever, a workplace is a diverse collection of individuals proud of who they are: their gender,...

You can improve your business profitability by using constraint analysis, target costing, capital budgeting, price setting, and cost of quality analysis. This course...

This course will cover the basics of Spirits eCommerce and provide an approach for brands to get organized and elevate how they approach eCommerce.

This course covers the unique roles and responsibilities of a distilled spirits industry brand ambassador and how to structure a successful program domestically and...

Speakers will share insights on enlisting local representatives or firms to promote and build brand awareness in key international markets.

This course reviews the ways to evaluate a brand's value to bankers, investors, buyers, and your community.

This course highlights the need for advocacy at all levels of government and gives actionable steps for achieving your policy goals.

This course will give an overview of how to implement sustainable practices in your business and the environmental and financial benefits to your business.

This course provides a well-rounded, high-level understanding of both federal and state compliance for the marketing and advertising of beverage alcohol.

Alcohol responsibility is a critical part of long-term sustainability of the beverage alcohol industry. This course will increase understanding of alcohol...

General distillery safety is the paramount concern for distilled spirits operations of all sizes, and distillery managers must seek to implement proper hazard...

This course will explore employer COVID-19 vaccination plans and policies as workplaces must now balance employee rights with the overall safety and health of its...

Classifying a worker as an employee or an independent contractor has a significant effect on the cost of employing that individual. For this reason, the IRS and...

Financial planning and problem-solving is a necessary step in any distillery's success. This course provides a brief introduction to the fundamentals of finance. Key...

The regulation of solid and hazardous wastes is a highly prescriptive maze of technical requirements. Those requirements can change with the specific type of waste,...

This course covers the main concepts of “trade practice” restrictions and “tied house” laws to better understand how to navigate these muddy waters.

This course will give you an understanding the origins of these laws provides a foundation for understanding how they are viewed and enforced by regulators today.

This course provides an overview of steps DSP managers can take to improve facility design for walking and working surfaces and reduce slip, trip, and fall hazards for...

TTB Compliance is critical. This module will cover the necessary operations data every licensed Distilled Spirits Plant must collect, how to reconcile and submit the...

An ineffective organizational structure can lead a business away from its plans. This course provides the opportunity to apply strategic decision-making to determine...

This course provides a hands-on approach to building out the price point of a product, starting from the ex-works price and ensuring the inclusion of COGS, appropriate...

This course provides a refresher on the antitrust laws and antitrust enforcement agencies, insights into likely personnel changes, a forecast for the next four years,...

This course will provide the attendee with an in-depth overview of the steps necessary in developing a compliance-based occupational health and safety (H&S) program....